We're changing things up!

We’re refreshing how we look in our customer facing communications and channels.

What’s new and why are we making these changes?

From Thursday 24 October we’re putting the words ‘building society’ back into our name, so we’ll be calling ourselves West Brom Building Society, and sometimes we’ll also shorten our name to the West Brom. We’re making this change because our customers told us these words create a feeling of trust, and we should be proud about the fact we are one!

We’ve refreshed how we look, including our logo and colours, to make sure all our communications continue to be as accessible as possible for our customers, whether that’s in branch or online. Sometimes our logo will feature our oak tree and sometimes it won’t, but don’t worry it’s still us. 

When we’re communicating with our customers online or digitally, they’ll see our logo without our tree.

And when we send them printed letters or documents, that’s when they’ll see the tree.  

It’s been over 10 years since we last refreshed the way we look, and a lot has changed in that time. As more customers are dealing with us online, we’ve made sure our colours and fonts are fully accessible and work across a range of devices and in different modes.

What does this mean for you?

Nothing right now, we just wanted to let you know in case your clients ask you any questions about these changes. We’re planning to update all our intermediary communications and the intermediary website early 2025.

What does this mean for your clients?

Absolutely nothing, whilst our consumer website looks a little different there’s no changes to any products they have with us, or how they access them. Our customer website address is still the same, https://www.westbrom.co.uk/, and it will always start with https and have a padlock symbol next to the web address. Please remind your clients to double check the website address when they’re entering their personal details.

For a while they may get some paper-based communications like letters or statements which feature the old logo, and sometimes, they may get some with the new logo. This is because we have chosen to introduce these changes when we need to, rather than doing it all at once. We’ve done it this way, so we don’t spend lots of our customers’ money or create waste.

We hope you like our refreshed look. We think it’s a great way to mark our 175-birthday year, celebrate our history, and show our commitment to be here for the next generation of savers and homeowners.