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Our purpose is to help people achieve financial security through homeownership. Whether it’s a young family buying their first home, someone wanting to own a share of their property, or laying the foundations for a secure future, we’re here to help you build the life you want.
We bring time, respect and proper support. A fair bit of fairness. It’s a certain kind of West Bromness, and it’s what makes us unique.
And as we’re owned by you, your needs are always our focus.
Saving isn’t something to be scared of – especially with the right support. We’re here to help you set goals you can stick to. Because when you get that right, you can spend less time saving and more time enjoying the freedom and security it brings.
And no matter what you're saving for, something big or small, bit by bit, we'll help you get there with our range of savings accounts.
Because your savings should be for sunny days, as well as rainy ones.
Everyone is different, so we don’t use a one-size-fits all policy. We dig deeper to understand what you need. From first-time buyers to shared ownership schemes, our range of mortgage options will help you take that crucial step towards owning your dream home.
But we don’t just stop there. Our mortgage products offer up to 40-year terms, competitive interest rates, lower deposits, and personalised support from start to finish. And our overall approach to standard variable rates and scrapping arrears fees shows our commitment to treating you fairly.
It all adds up to what we call ‘purpose led’ lending, and we’re passionate about it.
We don’t think its fair to charge customers arrears fees – so we scrapped them.
We'll always give our existing customers, the same, or better, savings rates.
We care about you and your feedback which is why we set up our Member Council.
We've achieved 95% customer satisfaction in 2023/2024 and were voted Best Customer Service provider in the Moneyfacts awards 2024.
We've supported 1,800 students from 28 schools with financial education.
We're the first building society to partner with Plain Numbers to improve financial literacy.
We've raised £1 million for Birmingham Children's Hospital and in the past 12 months we've donated over £48,000 to local causes.
We're part of the Alzheimer's Society's Dementia Friends programme and have over 240 colleagues who have completed dementia friendly training.
We pay our employees a real living wage and were awarded the 'Beyond Living Wage' award in 2024.
We have 13 dedicated in-house trained mental health first aiders.
We're committed to Equity, Diversity and Inclusion and publish annual gender pay gap and ethnicity reports.
We support our colleagues to learn new skills and develop in their roles, and have 23 colleagues completing apprenticeships from Level 3 (A-Level) to Level 7 (Masters degree).
